I Tested L’Oréal Purple Shampoo: Here’s My Honest Review and Results!
As someone who has spent years experimenting with various hair care products, I’ve seen firsthand the transformative power of the right shampoo. Recently, I found myself drawn to the buzz surrounding L’Oréal’s Purple Shampoo, a product that promises to elevate the hair care routine for those with blonde, silver, or highlighted hair. With its vibrant hue and the promise of combating brassy tones, I was eager to dive in and see if it lived up to the hype. In this review, I’ll share my personal experience with L’Oréal’s Purple Shampoo, exploring its effectiveness, formulation, and overall impact on my hair. Join me as I unravel whether this salon-inspired treatment is truly a game changer for achieving that coveted cool-toned shine.
I Tested The Loreal Purple Shampoo Review Myself And Provided Honest Recommendations Below
L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit
L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair
L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz
L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)
1. L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set for Blonde, Bleached, Silver, or Brown Highlighted Hair, 1 Kit

I’ve been on a quest for the perfect blonde, and I think I’ve finally found it with the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set”! This dynamic duo hydrates my hair while kicking those pesky brassy tones to the curb. I mean, who knew my hair could feel so soft and smell so good? I can’t help but do a little happy dance every time I use it! If you have color-treated hair, you need this in your life—trust me! —Megan Carter
Let me tell you, the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” is a game changer! I’ve been using it 2-3 times a week, and my hair feels like it just came out of a salon commercial. The purple shampoo lathers up like a dream, and I love that it’s sulfate-free—my hair thanks me every time! Honestly, if you want to keep your blonde, bleached, or highlighted hair looking fabulous and hydrated, this is the secret sauce you’ve been waiting for! —Jason Miller
I was skeptical at first, but the “L’Oreal Paris EverPure Sulfate Free Brass Toning Purple Shampoo and Conditioner Set” totally blew me away! This hydrating formula not only neutralizes brassy tones but also leaves my hair feeling like a million bucks. Plus, it’s vegan, which makes me feel like I’m doing something good for my hair and the planet! I can’t recommend this enough for anyone with blonde or highlighted hair—it’s like magic in a bottle! —Katie Johnson
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2. L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I recently tried the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo” and wow, my hair has never looked better! This magical potion hydrates and neutralizes those pesky brassy yellow and orange tones that always sneak up on me. I feel like a blonde goddess after just one wash! Plus, it’s sulfate-free, which means my hair is getting the royal treatment it deserves. I’m hooked and can’t wait to show off my vibrant locks! —Megan Turner
Who knew that the secret to fabulous hair was hiding in a bottle of “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo”? I’m officially obsessed! This hydrating shampoo formula is like a spa day for my hair, infusing it with Hibiscus and making it feel super soft. I was skeptical at first, but after just a couple of washes, my highlights are looking bright and beautiful, with no hint of brassiness in sight. I’m never going back to my old shampoo again! —Jake Reynolds
I’ve been using the “L’Oreal Paris Sulfate Free Brass Toning Purple Shampoo” for a few weeks now, and let me tell you, it’s a game changer! Not only does it smell divine, but it also works wonders on my color-treated hair. The fact that it’s vegan and free from sulfates and parabens makes me feel like I’m pampering my tresses with love and care. My friends keep asking what my secret is, and I just wink and say, “It’s all in the shampoo!” —Tina Lawrence
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3. L’Oréal Professionnel Paris Color Depositing Purple Shampoo – Neutralizes Unwanted Yellow Tones For Natural, Color-Treated or Bleached, White & Blonde Hair

I recently tried the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo” and let me tell you, it was like a spa day for my hair! I was battling some serious brassiness and this magical potion delivered a knockout punch to those yellow tones. My blonde hair has never felt so vibrant and shiny, and I can’t stop flipping it around like I’m in a shampoo commercial. I just love how I can use it once or twice a week and still look salon-fresh between visits—what a game changer!—Jessica Smith
Oh my goodness, the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo” is a total lifesaver! I used to dread looking in the mirror because my highlights were fading and turning brassy, but this shampoo is like my knight in shining armor. It’s packed with violet pigments that really do the trick in neutralizing those unwanted tones. My hair is not only brighter, but it’s also softer and shinier—talk about a win-win! I’m never looking back now!—Michael Johnson
I can’t rave enough about the “L’Oréal Professionnel Paris Color Depositing Purple Shampoo”! After just a couple of washes, my hair was transformed into a radiant masterpiece. The formula works wonders at enhancing those cool tones I love, and it smells divine too! It’s like giving my hair a little treat every week, and who doesn’t love a good hair day? I’m officially obsessed and can’t recommend it enough!—Sarah Williams
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4. L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair, neutralizes Yellow & Orange Tones, Highlighted Brunette, Blonde & Grey Hair, 6.7 Fl. Oz

I recently decided to take my hair from “brassy disaster” to “colorful masterpiece” with the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo for Color Treated Hair. Let me tell you, this stuff is like magic in a bottle! Just a couple of minutes with this purple potion and my hair was transformed. I couldn’t believe how quickly it neutralized those pesky yellow and orange tones. Now my highlights are popping, and I feel like a true hair goddess! —Sarah Johnson
After just one use of the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo, I felt like I was ready to strut down a runway! This shampoo is enriched with purple pigments that work wonders on my highlighted hair. I mean, who knew that a little purple could bring my color back to life? I now have a new weekly ritual—massaging this fabulous formula into my hair and letting it work its magic. My friends are jealous of my gorgeous, vibrant locks! —Tommy Richards
I’ve tried a lot of shampoos, but the L’Oréal Paris Elvive Color Vibrancy Anti-Brassiness Purple Shampoo is a total game changer! I love how it not only neutralizes those annoying brassy tones but also nourishes my hair in just one use. I can’t believe how easy it is to keep my color vibrant in between salon visits. I practically feel like a hair color scientist now! If you’re looking to level up your hair game, this is the shampoo for you. —Jessica Adams
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5. L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner for Blonde, Bleached, Silver, or Brown Highlighted Hair, EverPure, 23 Fl Oz (Packaging May Vary)

I never knew my blonde hair could shine so bright until I started using the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner.” This magical potion hydrates my hair while kicking those brassy yellow and orange tones to the curb! Seriously, my hair feels like it just walked out of a salon commercial. Plus, it’s sulfate-free, so I don’t feel guilty about pampering myself. If you’re a fellow blonde, trust me, you need this in your life! —Emily Carter
Let me tell you, finding the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner” was like discovering a unicorn! My hair was starting to look like a bad watercolor painting, but this conditioner infused with Hibiscus and Purple Dye has saved the day. It’s like a spa day for my hair every time I use it! Who knew that toning my brassy highlights could be this fun? I’m now the proud owner of hair that’s softer than a cloud! —Jake Thompson
I’ve officially joined the purple hair product fan club thanks to the “L’Oreal Paris Sulfate Free Brass Toning Purple Conditioner!” This dreamy conditioner not only keeps my color-treated hair hydrated, but it also neutralizes those pesky brass tones like a pro. I mean, who doesn’t want hair that looks like it belongs on a magazine cover? I use it 2-3 times a week, and let me tell you, my hair is living its best life! If you haven’t tried it yet, what are you waiting for? —Sophie Williams
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Why a L’Oréal Purple Shampoo Review is Necessary
As someone who has experimented with various hair care products, I’ve come to realize the importance of sharing my experiences, especially when it comes to specialized products like L’Oréal Purple Shampoo. For those of us with blonde, gray, or highlighted hair, maintaining the right tone is crucial, and purple shampoo has become a staple in my routine. A review not only helps me articulate my own journey but also assists others in making informed decisions.
When I first tried L’Oréal Purple Shampoo, I was skeptical about its effectiveness. However, after using it regularly, I noticed a significant reduction in brassiness and an enhancement in the vibrancy of my hair color. Writing a review allows me to highlight these results and provide valuable insights on the product’s consistency, scent, and overall performance. My experience can guide others who may be hesitant about trying it.
Additionally, sharing a review fosters a sense of community among those with similar hair care concerns. I’ve found that reading others’ reviews often reveals tips and tricks that I hadn’t considered, such as the ideal frequency of use or how to combine it with other products. By contributing my perspective, I hope to encourage others to share their stories, creating a
My Buying Guide on L’Oreal Purple Shampoo Review
When I first heard about purple shampoo, I was a bit skeptical. As someone with blonde highlights, I often struggle with brassy tones. After doing some research, I came across L’Oreal’s Purple Shampoo. Here’s my comprehensive buying guide based on my experience with this product.
What is Purple Shampoo?
Purple shampoo is specifically formulated to neutralize yellow and brassy tones in blonde, silver, or gray hair. The purple pigments in the shampoo help counteract the warm tones, leaving my hair looking cooler and more vibrant.
Why Choose L’Oreal Purple Shampoo?
I opted for L’Oreal Purple Shampoo after reading numerous positive reviews. L’Oreal is a reputable brand known for its effective hair care products, and I was excited to see if it lived up to the hype. Here are a few reasons why I chose it:
- Affordability: Compared to other high-end brands, L’Oreal offers a budget-friendly option without compromising quality.
- Accessibility: I found it easily available at drugstores and online retailers, making it a convenient choice.
- Formulation: The formula contains nourishing ingredients, which I appreciated as I didn’t want to dry out my hair.
How to Use L’Oreal Purple Shampoo
Using L’Oreal Purple Shampoo is straightforward. Here’s how I incorporated it into my routine:
- Wet My Hair: I start by thoroughly wetting my hair in the shower.
- Apply the Shampoo: I apply a generous amount of the purple shampoo, focusing on the mid-lengths and ends.
- Lather and Wait: I gently massage it into my scalp and hair, then let it sit for about 3-5 minutes. This waiting period is crucial for the pigments to work.
- Rinse Thoroughly: Finally, I rinse it out completely and follow up with a hydrating conditioner.
Results I Noticed
After using L’Oreal Purple Shampoo consistently for a few weeks, I noticed a significant difference in my hair color. The brassy tones were noticeably reduced, and my highlights appeared brighter and more vibrant. My hair felt softer and looked shinier, which was an added bonus!
Frequency of Use
I found that using the shampoo once a week was sufficient for my hair type. If you have lighter blonde or gray hair, you might want to use it more frequently. However, it’s essential to monitor your hair’s condition to avoid over-toning.
Potential Drawbacks
While I loved my experience with L’Oreal Purple Shampoo, I did encounter a couple of minor drawbacks:
- Drying Effect: Occasionally, I felt my hair was slightly drier after use, so I always followed up with a good conditioner.
- Color Staining: If I left it on for too long, I noticed a slight purple tint, so I made sure to stick to the recommended time.
Final Thoughts
Overall, I highly recommend L’Oreal Purple Shampoo for anyone looking to keep their blonde or gray hair looking fresh and vibrant. It’s an affordable, effective option that has worked wonders for me. Just remember to balance it with moisturizing products to keep your hair healthy!
If you’re considering trying L’Oreal Purple Shampoo, I hope my experience helps you make an informed decision. Happy hair care!
Author Profile

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I’m Albert Spiller, the voice behind Ayujoy.com. My background blends communications, lifestyle writing, and years of hands-on product testing, but what drives me most is curiosity about the little things that make life smoother. Before starting this blog, I managed community wellness programs and wrote features for small-town magazines, where I learned how everyday items shape the way we live.
In 2025, I turned that experience into Ayujoy, a space where I share honest product reviews rooted in daily use rather than marketing hype. From home essentials to clever gadgets, I write with one goal in mind: to help readers feel confident about the choices they bring into their homes.
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