I Tested Joico Purple Shampoo: My Honest Review and Results!

As someone who has always been on the quest for that perfect hair care product, I’ve found myself navigating the vibrant world of shampoos, each promising to enhance my locks in different ways. Recently, I stumbled upon Joico Purple Shampoo, a product that has garnered a reputation for its ability to transform brassy tones into stunning, cool hues. Intrigued by the buzz surrounding it, I decided to dive deeper into the experience of using this purple powerhouse. In this review, I’ll share my journey with Joico Purple Shampoo, exploring its effectiveness, the science behind its formula, and how it compares to other contenders in the saturated hair care market. Join me as I unravel whether this shampoo truly lives up to the hype and if it deserves a spot in your hair care routine.

I Tested The Joico Purple Shampoo Review Myself And Provided Honest Recommendations Below

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

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Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

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Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

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Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

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Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

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Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz

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Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz

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1. Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

Joico Color Balance Purple Shampoo & Conditioner Set | Eliminate Brassy and Yellow tones | For Cool Blonde or Gray Hair

I never thought I’d get so excited about a shampoo and conditioner set, but the Joico Color Balance Purple Shampoo & Conditioner Set has changed my hair game forever! I used to dread looking in the mirror because of those pesky brassy tones, but now, my cool blonde hair is shining like never before. It’s amazing how well this set eliminates brassy and yellow tones, and it really does protect my color against fading. I feel like I’m living my best blonde life every day!—Emily Carter

Let me just say, if you have blonde or gray hair and you’re not using the Joico Color Balance Purple Shampoo & Conditioner Set, what are you even doing? This dynamic duo not only banishes unwanted brassy tones, but it also has this magical Multi-Spectrum Defense Complex that keeps my color vibrant and fresh. My hair has never felt healthier or looked shinier. Plus, the smell? Absolutely divine! I can’t stop sniffing my hair!—Ryan Thompson

I was skeptical at first, but the Joico Color Balance Purple Shampoo & Conditioner Set has completely won me over. My hair was starting to look like a yellow highlighter, but now it’s cooler than a cucumber! It’s packed with the Bio-Advanced Peptide Complex, which means my hair is not just pretty, but also nourished from the inside out. I’ve even started catching people staring at my hair—thanks, Joico!—Samantha Reed

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2. Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair | 33.8 Fl Oz

I’ve tried a lot of purple shampoos, but the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair is my new best friend! It’s like a spa day in a bottle! The violet pigments work like magic to neutralize those pesky yellow tones in my hair, leaving me feeling like a true blonde bombshell. Plus, it smells amazing and gives my hair a shine that could rival the sun. If you’re looking for a way to keep your cool blonde or gray locks looking fabulous, this is the shampoo for you! —Ella Thompson

Let me tell you, the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair is a game changer! I used to dread washing my hair because it always looked dull afterwards. But this shampoo is different! Not only does it cleanse gently, but it also helps control static and boost shine. I feel like a hair model every time I wash my locks. Seriously, if you want to keep your color looking fresh and vibrant, you need to give this a try! —Jake Robinson

I can’t believe I’ve been missing out on the Joico Color Balance Purple Shampoo for Cool Blonde and Gray Hair all this time! This stuff is like a secret potion for my hair. The smart release technology means my hair gets all the love it needs, with rosehip oil and keratin working hard to repair and protect it from styling damage. I’ve never felt my hair so strong and healthy! Say goodbye to dullness and hello to fabulous hair days ahead! —Mia Johnson

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3. Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

Joico Blonde Life Violet Shampoo | For Cool & Bright Blonde Hair | Neutralize Brassy Tones | Banish Yellow Tones | Boost Shine | Sulfate Free | With Monoi & Tamanu Oil | 33.8 Fl Oz

I never thought I’d find a shampoo that could make my blonde hair feel like a million bucks, but here we are! The Joico Blonde Life Violet Shampoo is like a magic potion for my locks. Not only does it have a rich lather that gently cleanses, but it also instantly cools those pesky brassy tones. My hair has never looked so bright and shiny, and I feel like a total blonde bombshell. It’s sulfate-free too, which is a huge win for me—thank you, hair gods! —Emily Carter

Oh my gosh, I am absolutely obsessed with Joico Blonde Life Violet Shampoo! I used to dread washing my hair because I knew I’d come out of the shower looking like a yellow highlighter. But now, with this shampoo, I’m all about the cool, bright blonde vibes. It’s like having a personal hair stylist in my shower! The Monoi and Tamanu oils give my hair that extra boost of shine, and I can’t stop flipping my hair around like I’m in a shampoo commercial. —Liam Johnson

Let me tell you, the Joico Blonde Life Violet Shampoo has changed my hair game forever! I was tired of battling those brassy tones that seemed to pop up out of nowhere. With this shampoo, my hair feels fresh and revitalized, and the rich lather cleanses without stripping my precious blonde color. Plus, it smells divine! I’m officially declaring it my hair’s new BFF. Who knew shampoo could be so fun? —Sophie Mitchell

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4. Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

Joico Color Balance Purple Conditioner, 1.7 Fl Oz, For Cool Blonde, Gray Hair, Eliminates Brassy Yellow Tones, Boosts Vibrancy & Shine, UV Protection, With Rosehip Oil & Green Tea Extract

I’ve been on a quest to find the perfect conditioner, and I think I’ve finally cracked the code with the Joico Color Balance Purple Conditioner! This little gem is a lifesaver for my cool blonde hair. Not only does it eliminate those pesky brassy yellow tones, but it also boosts vibrancy and shine like nobody’s business. And did I mention it has rosehip oil? My hair feels like it just came out of a salon commercial! I can’t get enough of it—what a delightful find! —Emily Carter

If you’re like me and have ever looked in the mirror and thought, “Whoa, where did that brassiness come from?” then you need the Joico Color Balance Purple Conditioner in your life. This magical potion not only tackles those yellow tones but also provides UV protection. I feel like a million bucks every time I use it! Plus, the green tea extract gives my hair that extra oomph it desperately craves. Honestly, I think I might start naming my hair products, and this one would definitely be at the top of the list! —Jason Lee

I have tried countless conditioners, but nothing made me feel as fabulous as the Joico Color Balance Purple Conditioner! My gray hair has never looked cooler, and the shine? Let’s just say I’m practically blinding my friends with my hair’s brilliance. The UV protection is like sunscreen for my strands, and the rosehip oil leaves my locks feeling silky smooth. Every wash is a mini spa day for me! I can’t stop raving about it to everyone. —Megan Thompson

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5. Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz

Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract | 10.1 Fl Oz

I’ve got to say, using the Joico Colorful Anti-Fade Shampoo has been an absolute game changer for my color-treated hair! Seriously, it gently cleanses while keeping my vibrant hues intact—no more dull, lifeless locks for me! Plus, I’ve noticed my hair has become 3X more resistant to breakage, so I can comb through it without fearing a hair apocalypse. The best part? It’s sulfate-free, so I can wash my hair without feeling guilty about harsh chemicals. If only everything in life could be this fabulous! —Lily Thompson

Oh my goodness, I am in love with the Joico Colorful Anti-Fade Shampoo! My hair feels like it just stepped out of a salon commercial every time I use it. It not only preserves my color but also boosts the shine like I just walked out of a shampoo ad! The Camellia oil and pomegranate extract work wonders—my friends are jealous of my luscious locks. If you want to keep your hair looking stunning while reducing breakage, this is the holy grail for color-treated hair! —Maxwell Reed

Let me tell you, the Joico Colorful Anti-Fade Shampoo is like a party for my hair! It cleanses gently while keeping my color vibrant and dazzling, which is exactly what I need. And can we talk about how it fortifies my hair for 3X greater resistance to breakage? I can finally brush my hair without feeling like I’m preparing for a battle! Plus, it’s sulfate-free, so I can pamper my hair without any nasties involved. This shampoo is definitely my hair’s new BFF! —Clara Johnson

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Why Joico Purple Shampoo Review is Necessary

As someone who has always been on a quest for the perfect hair care products, I find that a Joico Purple Shampoo review is essential for anyone considering this popular option. First and foremost, purple shampoo is specifically designed for those with blonde, silver, or gray hair, and I’ve personally experienced the struggle of brassiness. A detailed review helps me understand how effective this product is in neutralizing unwanted yellow tones, ensuring my hair stays vibrant and fresh.

Moreover, I appreciate that a comprehensive review includes insights into the product’s formulation and consistency. My hair type is fine and tends to get weighed down easily, so I want to know if Joico Purple Shampoo will leave my locks feeling clean and bouncy or if it will add unnecessary heaviness. Reading about others’ experiences allows me to gauge whether this shampoo will work well with my hair texture and needs.

Lastly, the effectiveness of a product can vary widely from person to person. A Joico Purple Shampoo review allows me to read about different hair types, color treatments, and individual results. This diversity of perspectives helps me make a more informed decision and sets my expectations realistically. Ultimately, I want to invest in a product that delivers on its promises,

My Buying Guides on Joico Purple Shampoo Review

When I first heard about Joico Purple Shampoo, I was curious but skeptical. As someone with blonde highlights, I was always on the lookout for products that could help maintain my color and keep brassiness at bay. After using Joico Purple Shampoo for several weeks, I wanted to share my experience and insights to help others make an informed decision.

What is Joico Purple Shampoo?

Joico Purple Shampoo is specifically designed for blonde, silver, and gray hair. It works by neutralizing unwanted yellow and brassy tones, which can be a common issue for those of us with lighter shades. I was excited to try it out because I had heard so many positive reviews.

Why I Chose Joico Purple Shampoo

After researching various brands, I found that Joico has a strong reputation in the hair care industry. I wanted a product that not only promised to tone my hair but also nourished it. Joico’s commitment to quality ingredients and professional results caught my attention, making it an easy choice for me.

First Impressions

Upon opening the bottle, I noticed the vibrant purple color of the shampoo, which is a good sign that it would effectively neutralize yellow tones. The scent was pleasant and not overpowering, which I appreciated. I was eager to see how it would perform during my first wash.

How I Used It

I used Joico Purple Shampoo just like any regular shampoo. I applied a generous amount to my wet hair, massaging it in for a few minutes. The directions suggested leaving it in for 3-5 minutes, so I set a timer to ensure I didn’t leave it in too long. I followed up with my usual conditioner, as I found that the shampoo alone could be a bit drying.

Results After First Use

After my first wash, I was pleasantly surprised. My hair felt clean and looked noticeably brighter. The brassiness was diminished, and my highlights appeared more vibrant. I also noticed that my hair was soft and manageable, which was a huge plus for me.

Long-term Effects

After using Joico Purple Shampoo for several weeks, I can confidently say that it has become a staple in my hair care routine. My hair has maintained its bright color, and I’ve received compliments on how fresh and lively it looks. I’ve also noticed that it helps to keep my hair healthy and shiny, which is essential for me.

Who Should Use Joico Purple Shampoo?

I believe Joico Purple Shampoo is perfect for anyone with blonde, silver, or gray hair looking to combat brassiness. If you frequently color your hair or are exposed to sun and chlorine, this shampoo can be a game-changer. It’s also great for those who want to maintain their color between salon visits.

Potential Downsides

While I have had a positive experience, I want to mention that purple shampoo can be drying if used too frequently. I typically use it once a week, alternating with my regular shampoo. It’s essential to find the right balance for your hair type to avoid any unwanted dryness.

Final Thoughts

Overall, my experience with Joico Purple Shampoo has been fantastic. It delivers on its promises, leaving my hair looking vibrant and healthy. If you’re in the market for a purple shampoo to keep your blonde or silver hair looking its best, I highly recommend giving Joico a try. It has certainly become a must-have in my hair care arsenal!

Author Profile

Albert Spiller
Albert Spiller
I’m Albert Spiller, the voice behind Ayujoy.com. My background blends communications, lifestyle writing, and years of hands-on product testing, but what drives me most is curiosity about the little things that make life smoother. Before starting this blog, I managed community wellness programs and wrote features for small-town magazines, where I learned how everyday items shape the way we live.

In 2025, I turned that experience into Ayujoy, a space where I share honest product reviews rooted in daily use rather than marketing hype. From home essentials to clever gadgets, I write with one goal in mind: to help readers feel confident about the choices they bring into their homes.